Acxiom has signed a Europe-wide partnership with Starcom Mediavest Group (SMG) which will see both organisations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories, and connect digital and physical identifiers. The deal which is part of a wider global agreement between the two organisations will enable SMG to leverage audience data from Acxiom’s specialist data sets, giving the ability to develop more targeted branding, retention, and acquisition strategies. SMG will also use Abilitec, Acxiom’s advanced customer recognition technology, to centralise and connect campaigns and data across all the channels and platforms it utilises to deliver results for its advertisers.
Share