Ethical fashion retailer Adili is making its catalogue debut. To coincide with its first year of trading celebrations, Adili is launching a glossy 36-page A5 catalogue. “Our extensive customer research and gut feel told us that a catalogue would help Adili to stay top of mind,” said CEO Adam Smith. “Already our customer research has showed that 98 percent of our customers would recommend us to a friend. With a website, recommendations can be difficult, as people don’t have something tangible to hold on to, yet with a catalogue it becomes even stronger than word of mouth”. Smith added that he sees the catalogue gracing coffee tables and establishing Adili as a “bona fide fashion brand”.
The etailer worked with marketing agency More2 and branding agency Hudson Wright to create the look and feel. “This isn’t a traditional mail order catalogue,” Smith said, “as all sales will be directed through the website, but it highlights key brands and really challenges any preconceptions people may have about ethical fashion”.
Adili plans to run inserts in Eve and Easy Living, with a secondary campaign planned for the lead-up to Christmas. The wider title base includes ads in InStyle, Marie Claire, Elle, Red and
Country Living.
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