ADYEN, a global payments platform, has announced the expansion of its acquiring capabilities to include Japan. This announcement extends Adyen’s local acquiring capabilities in Asia-Pacific, following launches in Australia, New Zealand, Hong Kong, Malaysia, and Singapore, and is supported by demand from international and domestic merchants looking to better serve shoppers in Japan.
The pandemic has further accelerated eCommerce growth in Japan, and as Japanese consumers continue to embrace online shopping, the use of electronic payments will rise as consumers continue to move away from cash-based payments. Nationally the Japanese government has set a goal of increasing cashless payments to about 40 per cent of all transactions by 2025, from about 20 per cent currently.
“Asia-Pacific is a key growth driver for many of our international merchants, and therefore for Adyen. We’re excited to bring our full-stack solution to merchants in Japan, as more companies transition to digital payments. Merchants can discover new avenues for growth and offer richer customer experiences with our payment optimization tools and data insights”, said Warren Hayashi, President of Asia-Pacific, Adyen.
Trevor Nies, senior director of eCommerce Payments, Risk Operations & Analytics at Microsoft noted; “We have been working with Adyen since 2015 and have seen how Adyen has accelerated payments innovation to make payments faster, simple and secure. Adyen is one of our strategic partners who processes payments for us globally, across nearly all Microsoft products and services. We are excited to be one of the first to go live with Adyen in Japan and offer our customers a seamless payment experience.”
Adyen manages the entire payment flow, including gateway, risk management, and acquiring for its merchants. This means that brands can accelerate global expansion and optimize payment processes, while continuing to meet the expectations of customers.
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