Millions of people visit Pinterest every month to plan and shop, bringing all their ideas to reality. As the home of festive inspiration, with searches for ‘Christmas ideas’ and ‘Christmas recipes’ both up 10x over the last three months, Pinterest is the ideal platform to host Aldi’s Christmas factory. The secret board will be packed full of inspiration for Christmas activities and festive fun, including exclusive products, recipes, treats, competitions and inspirational content from special guests such as the Plumty-Dumptys.
This is also Aldi’s first Premiere Spotlight campaign on Pinterest. Premiere Spotlight is a high-impact solution for advertisers, designed to help them reach large audiences. With Premiere Spotlight, brands can secure premium placements on the platform for a selected period of time to promote high-visibility campaigns to users.
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