Amplience has announced an extension to its Dynamic Media service that solves the image production problem for retailers who have a wide range of customisable product categories. These products can feature many variants of colour, fabric and accessory, and can be personalised with monograms and other personal details. The new Dynamic Media services that power the Product Customization solution dynamically generate colour variants from existing photography, enable on-demand image substitutions and support sophisticated text based personalisation.
Amplience Product Customization empowers shoppers to more accurately visualise and personalise the product they want to purchase. It enables online retailers to cost-effectively generate the full range of digital content they need to sell the complete product range, while also differentiating the brand experiences by offering user-configurable personalisation options.
James Brooke, CEO of Amplience, said: “The Product Customization solution opens up the options for shoppers to create the ideal version of the product they want, from visualising all available colour combinations to adding personalisations to products like monograms. This rich layer of personalisation gives shoppers more a richer and more valuable experience and enables retailers to drive engagement, conversion and ultimately the ability to offer customers unique functionality.”
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