Amway chooses translation solution from SDL WorldServer


SDL has announced that Amway, the world’s largest direct selling company, has deployed SDL WorldServer, a cloud-based translation management solution, that will enable the multi-billion dollar business to more accurately and efficiently communicate with customers across more than 100 countries and territories.

With top-selling nutrition, beauty and home brands, Amway is a leader in the direct selling industry, offering entrepreneurs around the world a business partnership opportunity and consumers everywhere access to exclusive products. Founded in 1959, Amway has grown from an idea into an US $8.8 billion business with loyal customers worldwide.

Providing customers with the best possible experience every time they engage with the brand – no matter their location or the language they speak – was a significant challenge for the company’s translation teams. Given frequent enhancements across the business and the need to constantly introduce new information, in real-time across the globe, Amway needed a cloud-based
solution that could significantly reduce translation times – while also improving quality.

“With SDL WorldServer’s capabilities, Amway is able to maintain full control over its translation requirements in market and stay current with corporate product updates,” said Glenn Domagalski, senior localisation specialist at Amway. “SDL WorldServer provides Amway’s localization teams with the ability to centrally manage, automate and regulate large volumes
of translation projects – delivering superior results while maintaining costs and budgets.”

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