Amazon has shared information with the US House Antitrust Subcommittee in which it revealed that more than 90 per cent of items listed in its leading seven categories were from third party sellers in 2019. Electronics had 96 per cent third party products, as did beauty, with home & kitchen 99 per cent. Yet third party sales were responsible for only 60 per cent of Amazon’s total revenues as the products sold by Amazon in its own right took 40 per cent of sale in electronics, consumables and toy categories. This goes some way to explaining the grounds for the investigation as it appears, on the surface at least, that Amazon may well have been treating its own listings preferentially.
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