Arvato SCM Solutions and C & A have jointly developed a new packaging solution for shipping fashion items. So far, cartons have been automatically cut to the actual size required to save material costs and optimise shipping, as less air is transported. Now, the lid has been redesigned, and is fixed to the back and front of the carton after being positioned. The punched tear strip on the front of the lid enables easy opening as well as re- closing in case of a return of the package. The cardboard itself, which adeptly displays C & A branding on all sides, is made from unbleached recycled material.
“We have noticed that many of our customers are not sure where to open packages,” says Knut Brüggemann, head of eCommerce operations at C & A. “That’s why we analysed our packaging concept together with Arvato and developed a more functional design that now displays our C & A branding even more prominently.”
Sustainability also plays an increasingly important role against the backdrop of steadily increasing transport volumes in online commerce. For this reason, C & A not only uses recycled materials in its cardboard packaging, but uses as little material and space as possible to protect the environment: for this reason, the cardboard is automatically cut to the correct size before the package is sealed.
Through the cutting process, less filler material such as air cushioning is needed because the cut-down material remains in the carton as a space filler. In addition, adhesive material is saved because only an adhesive strip for closing a return shipment is required at the most.
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