Dutch investment firm Globitas has acquired the Bakker brand. The 70 year old direct gardening business had filed for bankruptcy in The Netherlands in February following a steep fall in its revenues after it adopted a fully digital trading model rather than continue with its print catalogue and direct mail programmes, in addition to selling online.
It is understood that the new owners propose to take the brand and use it to create a full service eCommerce business which will carry third party gardening and green products. It is not known at this time whether the UK market figures in its plans or if how many of the former Bakker employees, if any, are being offered roles in the new business.
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