Bazaarvoice names Chief Marketing Officer

Bazaarvoice has announced that it has appointed Zarina Lam Stanford as its chief marketing officer (CMO). An established leader with global SaaS experience spanning North

America, Asia Pacific & Japan, Europe, and other growth markets, Stanford brings over 20 years of experience in leading with a customer-centric, insights-driven, and outcome-based approach to marketing and business growth at numerous SaaS companies.

Prior to joining Bazaarvoice, Stanford was Chief Communication and Marketing Officer of Rackspace Technology and held senior sales and marketing executive positions at publicly held companies such as IBM and SAP, and private equity firm Syniti. Stanford was recently named among the 2021 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC) and is a member of the Marketing Academy CMO Fellow.

Stanford assumed her new role this month and will be based out of Bazaarvoice’s global head office in Austin, Texas.