Benefit cosmetics initially founded as a beauty boutique in San Francisco in 1978, has cooperated with arvato in Europe, Asia and the USA for several years. The contract for the European business was extended and entails e-commerce logistics, payment services and customer care solutions for the beauty brand.
For Benefit cosmetics, the British market is the core market in Europe aside from Germany and France due to the long lasting expertise of the Company. Expansion plans focus on additional European countries and arvato will support the company with e-fulfillment solutions in line with this strategy.
“We are pleased to continue in our support for the growth and development plans of Benefit Cosmetics”, says Niels Weithe, CEO consumer products, arvato SCM Solutions, and considers the continuous cooperation a confirmation of previous attainments.
Benefit Cosmetics announced” We are glad to partner with an international partner in order to trigger further growth for our brand”.
Share