Bensons for Beds has posted a like-for-like increase of 7 per cent in its sales for the quarter ended 31st December, ’22. It had enjoyed a 41 per cent increase in its online revenues and said that digital transactions were double the levels pre-pandemic and attributed that to its investment in omnichannel capability. This included the roll-out of a new customer data platform. Store sales had also grown as a result of increased transaction spend and despite weaker footfall in the more challenging retail environment.
The business wasted no time relaunching the eve sleep website which was operational two weeks after it had completed its acquisition of the brand.
Nick Collard, CEO Bensons said: “Our performance over the quarter provides a good indication that our investments across the business are beginning to bear fruit. We have made big steps towards our goal of becoming a market leading omnichannel retailer reflected in the rise in sales at an important time of the year. Although we expect the market to remain challenging, we remain well placed to navigate the year ahead.”