BigCommerce has announced a collaboration with Microsoft Advertising with the release of Microsoft Ads and Listings in the BigCommerce Marketplace. BigCommerce merchants of all sizes in the US, UK and ANZ can now directly integrate their stores to reach Microsoft Advertising’s audience of more than a billion people who have greater purchasing power, engage more with ads and are more likely to make a purchase online.
“BigCommerce strives to give our merchants the power to advertise and sell their products, wherever their customers are searching and shopping. As a result, seamless partner app integrations like Microsoft Ads and Listings uplevel the value and opportunities that we can deliver to our merchants all over the world,” said Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. “Furthermore, strategic relationships with global businesses like Microsoft Advertising also underscores the value that we can deliver to our agency and technology partners as part of the Omnichannel Certified Partner (OCP) Program.”
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