British fashion brand Blakely has reported revenue growth of +189 per cent for the period 1st July to 30th September 2023. This follows growth of 39.7 per cent during the first half of 2023.
Gareth Newman, CEO, Blakely said: “The cost of living crisis means that every purchase is more precious this year, with the public being able to afford less. Customers are purchasing with care and for us, success has meant focusing on driving a deeper connection between brand and buyer, in part by offering long-lasting products.”
Rhian Stuart, Head of Digital at Blakely, also credits the brand’s efforts to put shoppers front and centre of its marketing with helping to build that connection and drive growth.
“We’re seeing that UGC drives interactions and conversions on a much larger scale than branded content does in both paid and organic marketing channels.
Being able to incorporate the customer into the branding and allowing them to tell their story of the brand is a much bigger driver than we have ever seen before. As much as AI seems to be taking over, it’s important not to miss the “human connection” which makes brands relatable.”
Blakely will look to build on this year’s success by launching a new website and a new yoga-centric activewear range in 2024.
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