Brand Alley has acquired a majority stake in The Edit Ldn, a streetwear marketplace.
The Edit Ldn was founded in 2020 by Moses Rashid and has attracted significant investment from an ‘A list’ of sporting names. Rashid has secured tenure as The Edit Ldn’s chief executive under the new ownership.
The company specialises in re-sales of limited-edition sneakers, luxury and streetwear clothing. It posted revenue of £5.8 million for 2022 but hit cash flow problems late last year which resulted in it seeking a buyer.
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