Bronto
Software has launched Cart Recovery, an app that will help
retailers bring back customers who have left their online shopping carts,
turning potential lost sales into actual revenue. Designed for easy
implementation and integration with the core functions of the Bronto Marketing
Platform, Cart Recovery will enable commerce marketers to send automated and
personalised messages to cart abandoners, helping put them back on the path to purchase.
Forrester Research estimates that 87 per cent of consumers abandon carts, resulting
in US $18 billion of lost revenue annually, and other industry research shows
that over 70 per cent of online shopping carts are abandoned. This represents
an opportunity for commerce marketers to convert sales that may have otherwise
been lost. With the new Cart Recovery app, Bronto makes it easier for retailers
to convert shoppers into buyers by targeting cart abandoners with automated and
customised messages.
“Abandoned carts are low hanging fruit that every retailer needs to take
advantage of,” said Philip Gossling, co-founder of DoMyOwnPestControl.com,
an Internet Retailer Top 500 company and early adopter of Bronto’s Cart
Recovery app. “Cart Recovery gives us a good platform to go after them the
best we can.”
Setting Bronto’s Cart Recovery app apart from other shopping cart abandonment tools is
its ability to provide fast and accurate data capture via its unique CartBeat
feature – a measurement of cart activity on a website every 30 seconds. It
compares this data to prior cart status information, enabling marketers to send
timely, informed and actionable cart recovery messages to abandoners.
According to a study conducted by Magento and Bronto, most shoppers (85 per
cent) find cart reminder emails helpful and 61 per cent say a cart reminder
email will get them back on the retailer’s site. With powerful analytics,
personalisation features and near real-time data capture, Bronto’s Cart Recovery
app gives marketers the ability to analyze data and customize their cart
reminder messages.
“Commerce marketers need sophisticated tools to meet the growing challenges of connected
and easily distracted consumers who expect personalised, relevant marketing,”
said Bronto CEO, Joe Colopy. “In today’s multi-device, multi-channel shopping
environment, identifying easy to implement solutions that help convert shoppers
to buyers is critical. Cart Recovery was designed with that purpose in mind.”
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