Joe Browns, the fashion brand has announced the launch of a new capsule knitwear collection, nicknamed ‘Project Fun’.
The ‘expressive’ eight-piece collection features six jumpers and two cardigans and turns up the Joe Browns handwriting dial, exploring how colour and pattern mixing can create unique remarkable statement pieces. Underpinned by an ambition to put a smile on customers’ faces and make them feel (and look) fabulous.
The range which is available from the Joe Browns website as well as from its retail partners who include Next, Very Group, Freemans and Grattan, will take customers through festive dressing and into the New Year.
“We decided we wanted to create a unique and remarkable knitwear collection that brought the fun we have at Joe Browns to life through design and colour. It needed to be bold, it needed to be eye-catching, but most of all it needed to be fun! And so ‘Project Fun’ was born. The in-house designers here at Joe Browns sunk their teeth into the project and the results have been fabulous. It’s launching at the perfect time of year for knitwear. It’s a great alternative to novelty knits and the designs will see you through into 2023 and beyond.
“In addition to the design elements briefed, we also knew this range needed to be affordable. With all that’s going on at the moment, we wanted to create a collection that would inject fun into our customers’ wardrobes whilst being attainable from a price perspective, without compromising on quality. I believe we have delivered on this 100 per cent. The range is vibrant and different, it feels luxurious and it’s at a great price.
“We see the ‘Project Fun’ collection being worn by a variety of customers, with jeans, trousers, skirts, sequins, dressing up and dressing down for their festive celebrations around the holidays. It’s also the perfect antidote to the cold and dark months of the New Year. ‘Project Fun’ is the anti-dull knitwear offering.” said Jane Reik, buying director, Joe Browns.
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