Casper has turned towards profitability in the UK, by growing at a rapid pace with three-digit growth figures year-on-year. The brand offers a new nationwide delivery service that removes and recycles old mattresses and also provides an in-flight sleep range for American Airlines’ First and Business Class passengers.
The company’s growth is, in parallel, propelling the meteoric rise in online mattress sales, which are now bigger than traditional in-store sales. Purchases made at the big national bed specialists are down year-on-year (23 per cent in 2017 vs 19 per cent in 2018) whereas the ‘bed-in-the box’ channel, driven by tech start-up companies such as Casper, has more than doubled (up from 2per cent in 2017 to 5 per cent in 2018).
The brand has been quick to diversify with a range which includes bed linens as well as a dog bed.
Constantin Eis, MD of Casper in Europe said: “We’re extremely proud of the overwhelming success Casper has delivered in the UK in just two years and we have big ambitions to gain further market share in the segment”.
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