Channel
Advisor Corporation has announced
the acquisition of E-Tale Holdings Limited, a UK-based company that offers a
global “Where to Buy” solution. With this acquisition, ChannelAdvisor offers
the industry’s first holistic e-commerce initiative that enables branded
manufacturers to boost product sales and complement activities across online
channels.
“When you consider branded manufacturers, their
contact with end consumers has historically been through resellers,” said Scot
Wingo, ChannelAdvisor CEO. “E-commerce has ushered in a new generation of
shoppers and, with them, new shopping habits that send consumers directly to brands
in search of their favorite products. We’re thrilled to welcome the E-Tale team
and solution to the ChannelAdvisor family. This acquisition can help brands
maximise sales opportunities for their products no matter where they are in the
online journey.”
E-Tale, founded in 2009, provides Where to Buy
functionality to multinational branded manufacturers in more than 30 countries.
The Where to Buy solution allows brands to provide
their website visitors with up-to-date information about the authorised resellers
that carry their products and the availability of those products. With a simple
click, consumers can then purchase products from a trusted reseller of their
choice. The solution vastly improves the consumer experience, rewards
authorised channel partners and monetises the natural traffic to a brand’s
website and digital marketing efforts. Further, it allows brands to gain a
better understanding of consumer behavior through detailed data about the flow
of traffic between the brand and retailer.
“Working with ChannelAdvisor not
only gives us a global infrastructure, but it also gives us the resources to
focus on innovation, customer service and client delivery,” said Bradley
Keenan, CEO of E-Tale. “We look forward to joining the ChannelAdvisor team and
developing an end-to-end solution for brands in the evolving digital
landscape.”
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