Research compiled by MediaCom Manchester indicates that millions of consumers are beginning their 2021 Christmas preparations further ahead than ever before – and will be making this Christmas their biggest yet.
The team that was behind online value retailer Studio.co.uk’s new #TeamEarly Christmas advertising campaign, which launched 100 days before the big day to help people get organised early so they can celebrate for longer, has highlighted its key findings into Christmas 2021 trends. The agency is urging brands and retailers that rely on the Christmas buying period to boost annual revenue to not leave getting Christmas marketing messages out there too late, even if it sparks ‘debate’ that it’s too early by some.
“Indications are clear this year – that the mood of the nation is to start early and go bigger”, advises Paul Cooper, COO of MediaCom Manchester.
“And like with all marketing campaigns in today’s fast-paced environments, what was ‘the norm’ in previous years, when it comes to timings, channels and messaging, may no longer be relevant for Christmas 2021.”
“This is what we’re seeing with Christmas this year,” continues Charlotte Beech who heads up MediaCom Manchester’s Creative Systems division, “with so many cultural elements at play – from post-Covid mindsets that want to make up for the loss of family time due to restrictions, to spreading the cost because they’re worried about domestic heating costs rising – it’s essential that research drives decision making and brands act with agility and relevance.”
Share