Primark is to trial Click & Collect later this year from 25 of its stores in the North West with the support of Clipper. This involves all of the click & collect orders – initially from childrenswear, nursery product and toy categories – being processed and shipped into the participating stores from a new dedicated distribution centre in Leicestershire by Clipper. Clipper will also deal with returns processes.
Primark CEO Paul Marchant said: “The click and collect trial is a milestone for our business and builds on the investments we’ve made in the last two years in new technology and people to make this possible. This trial will give customers more of what they love and a new way to shop with us. It brings together more choice and greater convenience and complements the great in-store experience that is at the heart of our business.
“We’ve chosen to trial the new service in a region where we have a wide range of stores of different sizes and formats and we can’t wait to see the customer response.”
George Weston CEO of Associated British Foods, which owns Primark, added: “We have a very strong kids range which we can’t always showcase entirely in our stores, so click and collects means we can sell all these items from stores where they might not be on display.” He added: “But I don’t think we will ever do home delivery. We can see an opportunity with click and collect that works well alongside the store model in a way that isn’t the same with delivery.”
Tony Mannix, CEO, Clipper added: “We are delighted to be involved, have enjoyed working alongside the Primark team to deliver the solution, and look forward to seeing the initiative deliver success.”
Sales at Primark for the three months to May 28th were up by 81 per cent compared with the same quarter last year reaching £1.7bn but were 9 per cent lower than generated pre-Covid.