Cloud Commerce Group acquired by WPP

Cloud Commerce Group, which specialises in solutions for merchants selling on marketplaces, has been acquired by WPP. CCG’s employees now transfer to the agency group.

Mark Read, CEO of WPP, said: “I’m delighted to welcome CCG to WPP. With over £1bn revenues transacting through the platform, CCG already has demonstratable scale and success in delivering positive outcomes for clients and managing multiple channels in complex commerce scenarios. This acquisition is part of our ongoing investment into building a range of commerce offerings to serve our clients and help them deliver growth, and I am excited about how we can integrate and expand this solution in the coming months.”