CM Group has announced that its merger with Cheetah Digital has been finalised. The combined company, operating under the CM Group name, provides highly personalised marketing solutions across a wide range of industries worldwide. CM Group’s merger with Cheetah Digital underscores its commitment to delivering industry leading customer engagement solutions that allow marketers to build relevant, meaningful consumer interactions at every point in the customer journey while maintaining the highest levels of data privacy.
“CM Group’s strategy is to leverage expertise and technology from across its family of brands to enable marketers in all industries to benefit from best-in-class marketing approaches with solutions fit for purpose. Consumers want personalised experiences without compromising data privacy, and now that we’ve officially joined forces with Cheetah Digital, we will be able to leverage Cheetah’s technology across our other brands, giving CM Group customers the ability to personalise interactions at scale utilising zero- and first-party data. Our unique approach will allow businesses to learn more about their customer preferences than they ever thought possible by engaging with them in the ways their customers want and expect,” said Wellford Dillard, CEO of CM Group.
CM Group operates Campaign Monitor, Emma, Vuture, Liveclicker, Sailthru, and Selligent. Headquartered in Nashville, TN, CM Group has global offices in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay.
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