Gift and jewellery retailer, Connaught House has gone live with a
retail management system from Davidson-Richards. The solution
provides Connaught House with real-time stock control and
visibility of consumer buying trends. For the mail order side of
the business the RMSynergy promotions and loyalty module will
allow the retailer to develop an intelligent database of customer
purchase history which will enable the ordering of new stock to
be tailored to meet individual customer demands. “Our old system
was slow, out-of-date and didn’t offer us the flexibility that we
need to ensure the personal service that we pride ourselves on,”
commented Mike Allsopp, managing director at Connaught House. “In
the past, we have used the old fashioned ‘stamp on a card’
loyalty scheme but we were often faced with receipt and
redemption fraud. I am confident that this new system will
considerably simplify staff processes to ensure a much more
streamlined business,” he added.
Over the next few years Davidson Richards hope to provide
Connaught House with a warehouse management system and a solution
to enable the integration of its expanding mail order processes.
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