CoreMedia
a leading web content management company has
announced that Office Depot, Inc. the global provider of office
products formed by the merger of Office Depot and OfficeMax – has selected
CoreMedia LiveContext software to help enhance the customer shopping experience
at its website by streamlining the collaboration between its online authors to
ensure faster time-to-market for executing integrated campaigns.
CoreMedia
LiveContext is designed to enable e-Commerce and marketing professionals to
augment their online e-Commerce product catalogs with marketing content to
address the needs of their online shoppers.
“As
a global company, Office Depot, Inc. is continually seeking opportunities to
improve the customer shopping experience while optimising the internal
processes that support them,” said Richard Polly, Senior Director of eCommerce
at Office Depot. “CoreMedia’s digital engagement solution was a natural fit for
us due to its ease of integration into our existing systems and reduced
time-to-market.”
Late
last year and within a short period of time, CoreMedia LiveContext was
integrated with the Office Depot product catalog, pricing information and
front-end modules, providing business users with a single interface
to access this real-time information and blend it with marketing
content.
“Meeting
today’s online retail needs and time to market requirements can be difficult,
especially with so many parts of the organisation taking an active role in
delivering the experience for their customers. We are very pleased to prove
that CoreMedia’s expertise in integrating with leading e-Commerce vendors could
be leveraged with Office Depot’s custom e-Commerce solution,” said Gerrit Kolb,
CEO of CoreMedia. “CoreMedia’s LiveContext solution is easy to deploy and provides
a single user interface ensuring that both business and technical users have
the right resources at their fingertips to deliver a stronger, stickier and
more profitable online shopping experience”.
Share