Cox & Cox’s first ever TV advert centres on the warmth of a magical Christmas and heroes two of Cox & Cox’s nine trends. A laid-back fireside ‘Campervan’ scene and a more traditional picture-book Christmas set in the heart of the home. The campaign to promote the Somerset-based brand, which has this year celebrated its 20th anniversary, will make its debut on Channel 4 on 17th October during Sunday Brunch and will run throughout October and November across a number of prime time TV shows and channels.
Cox & Cox’s CEO Richard Bell commented: “Christmas is a huge part of our offering and we know, after last year, that customers will want to pull out all the stops. We hope that the advert showcases our wonderful collection and demonstrates that whatever your style, Cox & Cox has everything you need to create the most magical Christmas – from lights on the lawn to magnificent tree toppers.”
Creative Director Dani Taylor added, “I am thrilled that our Christmas 2021 range is bigger and better than ever. The most important thing for us when thinking of what Christmas should look like is that it should be a natural extension of your existing interior style. With that in mind, we coordinate our Christmas trends to mirror a look that we love to showcase all year round, from a modern Japandi style to a more traditional French Blue. Of course, we love to add a touch of something unexpected and whimsical, and we definitely don’t want to take ourselves too seriously!”
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