Crew Clothing has implemented Unilyze, a customer data platform from Planning-inc. Through the collaborative partnership, Crew is aiming to elevate its customer experience via more sophisticated targeting in its customer communications. Unilyze draws upon real-time data from first-party sources, across in-store and online interactions, web browsing, product reviews and then applies demographic, attitudinal and behavioural data.
Ally Bradshaw, Crew Clothing’s digital director said: “We are very excited to be working with Unilyze for the second half of 2022 and beyond. The platform will enable us to gain a deep understanding of customer behaviour, seamlessly share data across the business and achieve agile and highly sophisticated customer communications. This can be a challenge for even the most forward-thinking retailers.”