Criteo has introduced Criteo Dynamic Email an email retargeting solution which helps marketers significantly increase sales by delivering product recommendations based on previous browsing behaviour. The solution enables clients to email personalised recommendations to audiences within and outside of their customer bases to drive conversion. For consumers, email is often the preferred method of communication from brands. Performance metrics show that email conversion rates are five times higher than social media and 1.5 times higher than non-personalised display advertising.
“Criteo Dynamic Email proposition has been the optimal complement to our display marketing activity, enabling us to leverage consumer’s engagement and allowing us to enhance their purchase intent and reduce bounce rate,” said Marion Faguet, digital marketing, New Look. “By leveraging personalised email content based on browsing behaviour, we have managed to increase revenue by 14 per cent during the time that the programme has been live. Criteo Dynamic Email puts the customer at the front of their campaign optimisation efforts and allows us to curate fully bespoke content. This approach is seeing email delivering an efficient return on investment which fuels the appetite to investigate furthermore.”
Criteo Dynamic Email complements a client’s existing email solution to deliver the most relevant and personalised product recommendations. By targeting consumers across multiple devices based on individual browsing behaviour, purchase history and engagement patterns, brands in the UK see an average open rate of close to 38 per cent and an average click-through rate of 22 per cent.
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