Cross-Atlantic Insight in brief–8th December


  • Billabong International, a Queensland, Australia-based
    marketer of boardsports apparel and accessories, acquired
    Swell.com, a San Clemente, CA-based online seller of surfing
    accessories. Terms of the deal were not disclosed, but Billabong
    expects Swell to account for less than 1 percent of its total
    sales. Billabong has revenue of AU$1.67 billion (£930
    million/$1.55 billion) for the year ended 30th June.

  • Brussels-based Borderlinx now enables overseas shoppers to
    access the UK marketplace. Borderlinx’s consumer members can shop
    from UK merchants without the need for a UK credit card or
    shipping address. The company was established to enable shoppers
    from outside the US to make purchases from American
    websites.

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