For the first time, more UK consumers will be doing the majority
of their Christmas shopping online rather than on the high
street. In a survey of 2,000 adults conducted in October on
behalf of Savebuckets.com, a comparative-shopping website, 34
per cent said they planned to do most of their holiday shopping
online. In contrast, 31 per cent planned to do most of their
shopping on the high street, while 22 per cent intended to spend
most of their money at a shopping mall. Only 1 per cent of
respondents said they’d be doing most of their Christmas shopping
by catalogue or post.
The demographic group most likely to shop online this Christmas isn’t, as you might expect, 18- to 29-year-olds, although 41 per cent of respondents in that group said they would be doing so. But a slightly higher percentage of 30- to 50-year-olds-44 per cent reported that they would be doing most of their Christmas shopping online.
The web is also the destination of choice for the big spenders: 40 per cent of respondents who plan to spend £500-£999 on Christmas said they’d likely do most of their holiday shopping online, as did 36 per cent of those spending £1,000-£1,999. And online is where the boys-or rather, men-are, with 37 per cent of the males surveyed planning to do most of their shopping in cyberspace. Among women, it was 31 per cent.