Debenhams is delivering on its promise for growth and efficiency while making shopping effortless, reliable and fun with the launch of one of the UK’s first retail Progressive Web Apps (PWAs). Built on the Mobify Platform, the new mobile site has more than doubled the speed of Debenhams’ previous mobile site, with typical shopper journeys now requiring less than half the time, the retailer reports. These are important achievements, since fast browsing and page load speed lead directly to revenue growth, now that mobile has become the fastest growing shopping channel around the world.
Ross Clemmow, managing director retail, digital, food & events at Debenhams, said: “We have seen unprecedented growth in mobile in the last two years. Research shows that 50 per cent of UK online retail sales are now made through mobile devices. We know customers get frustrated by a slow site, even more so on mobile, with as many as 70 per cent admitting they would leave a site if it loaded slowly. The new site will transform our customer’s experience of shopping with Debenhams on their mobiles. We now have technology that not only delivers a better, faster experience but allows us to keep pace with shoppers expectations’ whilst on the move.”
According to Mobify CEO Igor Faletski, “Debenhams recognised the need to put mobile customers first. The PWA gives them a premium online shopping experience and positions them for future growth. We’re very excited to be working with the Debenhams team.”
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