Delivery enhances customer service for online appliance retailer


Delivery enhances customer service for online appliance retailer

Managing customer expectations and communication are the two main challenges facing the appliances sector but are ones which Panther Logistics has met with a range of solutions which are paying dividends for myappliances.co.uk. Over the past two and a half years Panther Logistics has worked with the white goods specialist during which time they have extended the delivery service offering to include both two man and more recently Solo delivery, Panther’s one man delivery service.

According to myappliances.co.uk, it was Panther’s next day premium delivery service which first attracted them to the fast-growing delivery experts however it is the Solo service which has added further value enabling myappliances.co.uk to provide a service operated to the same standard of two-man for smaller appliances. Julian Hunter-Jones, General Manager at myappliances.co.uk, said: “Panther’s customer centric approach is very important to us as a business as they are our last contact with the customer. We see Panther as an extension of the business and it is a partnership that will continue to grow. It is incredibly important that we are always working together to improve all aspects of how we operate and help each other improve. The delivery function of our operation is key to our ongoing success as it is vital we meet our promises to the customer and proactively manage their expectations.”

In addition to its hugely popular two-man service, Panther launched its new ‘Solo’ service earlier this year. The one-man delivery service was introduced after Panther identified a gap in the market for deliveries of items which are too large to be handled by a mechanical sortation system.

Julian Hunter-Jones added: “For us it was extremely important that Panther was able to offer a range of one-man and two-man services which could support our operation. The Solo was a good addition as it allows us to ship smaller items cost effectively – items which could not be shipped through the national one-man carriers. The biggest challenges we face as a business are communication and managing customer expectations. Panther’s wide range of services – including the next day delivery to most of the UK mainland – enables our customers to be in control of when and how they receive their deliveries. This means we are able to meet our customers’ requirements or at least narrow down the delivery window. Although we are a fairly small operation, we are competing with the big boys in our industry. Working in partnership with Panther enables us to do this and we look forward to working with them for many years to come.”

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