Divido bolsters merchant capabilities ahead of the Golden Quarter

Divido bolsters merchant capabilities ahead of the Golden Quarter

Checkout finance provider, Divido, has launched two new product capabilities ‘Divido Analytics’ and ‘Split Capability’, allowing merchants to have greater understanding and flexibility over their checkout finance experience.

Split Capability allows merchants to split product sales between different lenders, increasing business resilience and growing sales, managed via the Divido Merchant Portal. If a lender changes its appetite to lend against different products, merchants can turn to an additional lender within the Divido Connect ecosystem, allowing merchants to continue selling across key product verticals.

This is a pressing issue within the green energy sector where some lenders’ inclination can change towards the likes of heat pumps and solar panels. This year in the UK alone, solar panel sales have doubled as UK homeowners look at alternative ways to cut soaring bills cost. However, installation can cost between £12,000 and £13,000, a sizable outlay for families at a time when there are signs of a cost-of-living crisis expanding. To support consumers on their mission to live more sustainably, it’s important merchants have the right lenders to support this shift in consumer behaviour.

CEO of Divido, Todd Latham explains: “Consumers now more than ever are becoming eco-conscious and looking to shop with companies that align with their values and support their ambitions to be more sustainable and reduce daily expenses. Split Capability enables merchants to do just that and allow businesses to keep selling products for the moments that matter.”

Divido has also launched Divido Analytics which gives merchants unmatched control over their customer retail finance data. Merchants increasingly struggle to balance the cost of acquiring customers with profitability. Divido Analytics gives merchants the live data they need to power profitability by analysing the performance of individual finance plans, product verticals and more.

The company said that its research shows that 50.4 per cent of consumers would be more likely to complete a purchase if they knew checkout finance was a payment option and 54.2 per cent would consider spending more if this was an option. New data also shows that over 35 per cent of consumers plan to do all of their Christmas shopping between now and Black Friday. With these insights and access to real time data, merchants can help businesses create unique buying experiences for consumers tailored to payment preferences.

Latham continues: “Merchants are coming up to a pivotal sales period in the UK. The Golden Quarter is a perfect opportunity to boost sales for the rest of the year and its imperative merchants have the most up to date capabilities to do this and manage the experience end to end. As consumers are still navigating a turbulent economy, checkout finance could be a powerful payment options to convert clicks to sales and build customer loyalty.”


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