Within weeks of implementing the first stage of Apptus
Technologies’ intelligent search, navigation and recommendation technology,
BigDUG’s MD Doug Nourse has reported a surge in conversion rates backed by
customers saying how pleased they are with the comprehensive product search.
BigDUG specialises in shelving, racking, tools and related products for
business and DIY users. It is a competitive niche and the business was keen to
explore how it could maximise every touch point of its site. The technology
deployed uses scientific and highly technical algorithms to deliver optimised
search, navigation, and recommendations of products as well as promotes
relevant content and promotions based on real-time and historical buying behaviour.
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