The Euroffice Group has launched a high speed, full service mobile
e-commerce solution for both its business and consumer customers. The site
launches as more than ten per cent of the company’s site traffic now originates
from mobile users and one quarter of its emails are opened on mobile devices.
The
site, which is the result of two years of intensive research and development,
offers customers the following functionality:
- iOS and
Android optimisation - Quick order
functionality for customers who urgently need next day delivery - Full order
tracking - Product review
content across the entire mobile catalogue of 16,000 products - Access to all
the tools you would find shopping on a desktop version of the website,
including past purchases, favourites and shopping history from previous orders - Google
optimisation; with extremely fast page speeds, simple navigation structures and
strong design features which adhere fully to Google’s usability guidelines
Euroffice is also able to personalise marketing
content by customer and channel, allowing it to provide customers with unique
offers tailored to their needs.
“In the office supplies industry, and especially in the B2B market,
mobile is under invested by many retailers,” commented CEO Simon Drakeford. “Small
business owners are incredibly busy and often on the move, so they not only
need but increasingly expect suppliers to provide a fully functioning, fast and
easy to use multi channel offering, and that’s exactly what we’re able to offer
them with our new site.”
Share