Fakespot’s mission is to bring trust and transparency to the Internet by eliminating misinformation and fraud, starting with eCommerce. Fakespot protects consumers while saving them both time and money by using AI to detect fraudulent product reviews and third-party sellers in real-time. Our proprietary technology analyzes billions of consumer reviews to quickly identify suspicious activity and then recommend better alternatives to consumers. We got tired of getting ripped off online, so we made it our mission to never let it happen to anyone else.
The Fakespot community comprises 6 million trust conscious consumers and has recently merged with Mozilla opening access to the 60 million Firefox users globally. For consumers Fakespot represents an opportunity to shop with confidence.
This offers a unique opportunity for trustworthy merchants to reach both consumers as they make a purchasing decision (US only currently) and promote their brand in a privacy first manner globally.
Trusted Brands
Opportunity Trusted Brands is open to all brands that stand behind their product and have great customer service. Linking from your Trusted Brand advertisement on the Firefox New Tab page to your home page is effective however linking to your store page on Amazon even more so.
Trusted Deals Opportunity (US Only)
Trusted Deals places your product in front of consumers shopping on Amazon.com during the search process and at the point of purchase. With Amazon ads blocked and only trusted merchants displayed Trusted Deals achieves 7 times the click-through rate achieved by Amazon ads and converts significantly higher to purchase.
Set up couldn’t be easier. We just need your ASINs, target keywords and competitive brand names. We charge a straight forward CPM so there is no limit to keywords or ASINS.
Media Plan
Direct Commerce Association members receive a 20 per cent discount against all standard rates. A typical media plan in the US market for a mid-sized brand comprises a combination of Trusted Deals and Brands:
Currently only Trusted Brands is available in Europe, Trusted Deals and other new opportunities will follow during 2024:
For more information on this exclusive offer contact Jason Smith, Head of Sales at Mozilla.
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