Farrow & Ball, easily one of Britain’s most recognisable global brands, has renewed and expanded its relationship with more2.
Known for the quality of their paint and wallpaper and seen by many as a key trendsetter, Farrow & Ball had a hugely successful 2020 and relied on more2 for clarity in understanding their key performance drivers. more2 will continue to work closely with the in-house team to give them confidence in their marketing activity and to accelerate sales beyond the general positive trend seen by interiors brands. more2 will also continue to deliver detailed scenario planning to help the brand to plan for future growth in uncertain times.
“We have been working with Farrow & Ball for many years now and have always enjoyed being their growth partner,” said Kevin McSpadden, CEO and founder of more2. “Their products bring genuine joy to their customers and we’re delighted that they have chosen to retain our services to build on the brilliant performance they had this year. Farrow & Ball is a brand we’re really proud to work with.”
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