feelunique has launched its first luxurious 44 page
beauty shopping guide with a print run of 1.2 million as well as a digital
edition. The interactive edition is live now and the print edition will land
from Sunday 16th November. The guide is aimed at those who love beauty and
contains a practical shopping guide alongside world-class beauty editorial from
the editorial and content team headed up by Newby Hands and Alice Manning.
The beauty shopping guide is one of a kind and has
blended its physical and digital issues by collaborating with digital app,
Blippar, a mobile augmented reality and image recognition platform to bring the
content to life. This partnership allows
the reader a greater shopping experience with original additional content. The content can be viewed via blip-able pages
and reveals a selection of how to videos, behind the scenes footage and a
virtual nail try on.
feelunique carries over 20,000 products from over 500 of
the world’s leading beauty brands, making it one of the most visited websites
in its category and one of the fastest growing beauty websites in the world. It also operates two stores, two spas and
two hair salons.
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