Beauty products etailer Feelunique.com is planning to boost its
TV advertising following investment by Palamon Capital Partners
late last year. In December, Palamon, alongside Sirius Equity,
confirmed the purchase of the majority stake in Feelunique for
£26 million.
Chief executive Aaron Chatterley, who remains in the role, told
Direct Commerce that the first priority for Feelunique
is to strengthen its position in the UK and build brand
awareness. He aims to have Feelunique reach unprompted recall
rates of 70 percent among UK consumers. To do so, he confirmed TV
advertising will “play a big part of the
strategy”.
Feelunique launched in 2005 and employs more than 125 staff at
its headquarters in the Channel Islands. It’s growing at a rate
of 40 percent per year, delivering revenues of £30 million.
Chatterley believes the business can reach £100 million
within three years.
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