Firebox bolsters marketing dept

Former head of direct acquisition at Orange UK, Graham
Morrell has taken the role of marketing director at The company has also recruited Naomi Brown as
affiliate marketing executive. On his appointment, Morrell
commented, “Firebox is a well-known marketing innovator,
choosing new and quirky over traditional methods to attract
customers. Our first priority will be to concentrate on rapidly
growing the company and truly establishing the brand in the minds
of shoppers looking for fun gadgets, games and gifts.”

Firebox recently won the Service Excellence Award 2006 after a
six-month long judging process. Commenting on the win, Steve Law,
operations director at Firebox, said, “We are immensely
proud to win the Small Business category for Excellent Service.
Over the last eight years, we’ve worked incredibly hard to ensure
our customers come first and are given first-rate fulfilment. We
now have physical evidence to show we’re a cut above our


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