The Idle Man, an online destination for young fashion-savvy
men, has just secured a follow on round of investment of US$1.2m from the
private equity house Foresight Nottingham fund. The company has seen growth of
40 per cent month on month since its launch in May and the senior management
team has been further bolstered with the appointment of Amanda
Minshull-Beech,former FD of Amazon
Europe.The site is the brainchild of
Oliver Tezcan, ex-head of menswear at ASOS, who was driven by a desire to
create a credible men’s shopping site.
The Idle Man has
just launched an exclusive collaboration range with Hype, one of the UK’s
leading streetwear brands. The Idle Man is also launching an own-label range
for October 2014. The range will focus on the key requirements for every young
man’s wardrobe, from T-shirts to sweatshirts and jeans to chinos, all at an
affordable price.Tezcan says:
“Men are always an after-thought in fashion. Men’s ranges are hidden in
the basement or plonked on three shelves on the top floor. Even online, men
have not been catered for well. Over the years I’ve had a nagging feeling that
the average guy could be serviced better – and that’s what The Idle Man will
do.”
He said:
“Men are more interested than ever in fashion. The growth potential is
huge for whoever can create a retail experience that meets their needs. That
has never really been done before – but the mission of The Idle Man is to
change that.”
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