Freemans, the digital department store, has announced that its sales in the eight weeks to 31 December 22 were up +23 per cent.
At the same time, it celebrated customer numbers exceeding 1m up 65 per cent from two years ago when the retailer relaunched at the start of a digital brand transformation.
The numbers shared place Freemans growing ahead of the market whilst delivering its transformation from legacy catalogue retailer into modern digital pureplay.
Commenting Ann Steer, CEO, Freemans said:
“We are delighted with our performance in the run-up to and including Christmas. Not only have we delivered healthy sales numbers, but the transformation of the business continues at pace in our ambition to be the digital department store of choice.
“I would like to take the opportunity to thank all of my Freemans colleagues for their part in this evolving journey, especially against the well documented cost of living crisis back-drop.”
“The wider economic outlook and rising inflation coupled with a cost conscious customer means that as a business communicating value alongside exclusive reasons to shop with Freemans.com are more important than ever before.”
“Spring Summer 2023 sees the launch of our strongest range of exclusive collections across fashion and home and the latest phase of our ‘Ways to Save’ initiative, complemented with our free delivery and returns promise alongside a flexible variety of ways to pay.”
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