Integrated communications agency MullenLowe has announced its appointment by Freemans to deliver the next stage of the brand’s evolution as it reinvents itself as a modern, pureplay retailer. The agency will be working with the Freemans team on a transition that started over two years ago and has seen Freemans more than double its sales and triple its customer base.
The first in a series of 360-degree campaigns is set to launch later this year and will translate into customer facing & operational comms across all of the digital multi-category retailer’s touchpoints.
The appointment comes after a competitive pitch and MullenLowe will work alongside Freemans’ incumbent media agency, iProspect.
Richard Cristofoli, chief customer officer at Freemans adds: “To say we have been on quite a journey over the last few years is something of an understatement. In that time, we have completely reimagined what Freemans stands for today, introduced amazing designer exclusives from the likes of Julien Macdonald, Abigail Aherne and TV stylist Mark Heyes as well as delivering a growth performance we are all incredibly proud of. It is clear to see that both new and existing customers are loving the change.
“However, now is not the time to stand still and we are delighted to partner with MullenLowe to help us on the next part of our journey and to firmly underpin our ambition to be the UK’s digital department store of choice”