Freemans is returning to its London roots by taking over some of the capital’s best-known shopping destinations with a new digital advertising campaign featuring Notting Hill native Sophie Ellis-Bextor.
The shopping firm was originally launched from a terrace house in London’s Clapham in 1905. Then named Freemans & Co, after founding partner H.A Freeman, the South London enterprise pioneered home shopping throughout London and the Home Counties, offering high-quality goods at affordable prices. Today the retailer is based in Bradford, West Yorkshire, serving customers across the country from Freemans.com.
Billboards showcasing the brand will be on display at the capital’s top shopping and tourist spots, including Oxford Circus station, Bond Street underground, High St Kensington station and Waterloo station.
There will also be giant digital ads on display at the popular Westfield mega malls in Shepherd’s Bush and Stratford, plus the Wandsworth roundabout and Putney Tower close to the terrace house where the brand was born, and near to new retail destination Battersea Power Station.
The ads will also run on bus sides throughout Greater London, with the campaign reaching an estimated 21 million people in total.
Richard Cristofoli, chief customer officer, Freemans said: “Freemans was created in London and has always reflected the capital’s trendsetting styles and fashions. Our new AW collection and our new brand ambassador, Sophie Ellis-Bextor gave us the confidence to bring Freeman’s fashionable but value-friendly brands to a new metropolitan audience and we’re excited to see just how much Londoners love it.”
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