Freemans to extend its brand roster

Freemans to extend its brand roster

Brands are being offered the opportunity to increase sales by joining the Freemans Brand Studio stable.  The former mail order catalogue business which now trades online has over a million customers.

It is now seeking additional third-party brands to join its offering which includes Adidas, Apple, Elizabeth Arden, Disney, Seasalt, Joe Browns, Mango, Monsoon, Cornwall, Wrangler, Dune, Superdry, New Balance and G-Star to name but a few.

New joiners for Summer 23 include Joules, Radley London, Seasalt Cornwall and Villeroy & Boch – with sales for the customer favourites already trending across the site. Across the beauty category, which has seen sales rise by 33 per cent in the five months to May 23, new brands include Max Factor, Rimmel and Gatineau.

Linda Quinn, chief merchandising officer at Freemans, said: “This is a unique opportunity for ambitious brands to showcase their products with the support of one of the UK’s best-loved retailers. We serve more than a million customers annually, so we’ll bring your product to new customers in new markets.

“Freemans gives customers access to a fantastic selection of both established and emerging brands, helping us on our journey to be the nation’s digital department store of choice.”

On the launch of Brand Studio, Richard Cristofoli, chief customer officer added: “Brand Studio highlights the extensive range of amazing third-party brands that are curated to complement our exclusive collections and partnerships.

“Any new brand partner comes on board knowing their product offer will be underpinned by our free delivery and returns promise alongside a variety of flexible ways to pay.”


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