Havas Group has taken a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia.
Frontier will officially be integrated into the Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
The agency was founded in 1998 by Neil Hoar and has since become the leading full-service performance marketing agency in Australia, with a reputation built around delivering impactful, scalable and measurable business outcomes for clients.
Over the past 20 years, Frontier Australia has been innovating the way they use data and insights to develop campaign solutions for clients. Local clients include Finder.com.au, Temple & Webster, Global Shop Direct and BlueBet.
Andy Sloan, CEO of All Response Media says: “As co-founders with Havas Edge of the Edge Performance Network, we are delighted to welcome our Aussie friends properly into the fold.”
Yannick Bolloré, Chairman and CEO of Havas Group, says: “Frontier Australia is recognised for driving client marketing budget ROI by connecting the science of direct response and the art of brand advertising. Their addition to our global network will provide localised performance marketing expertise and valuable insights across all channels for the EPN network and its extensive roster of global clients looking to expand into the Australian marketplace. We are thrilled to officially welcome the Frontier Australia team to our Group.”
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