GBGroup plc has completed its acquisition of the entire issued shae capital of CDMS Limited, (trading as Transactis), from the Shop Direct Group for £6 million. Transactis’ unique data assets, derived from understanding the shopping habits of over 40 million UK citizens, will help GBG in strengthening processes that ensure genuine customers receive better service. The data and services provided via the acquisition will help GBGroup’s clients including Thomas Cook, FitnessFirst and Ikano in the race to recognise and understand customers better – even when interacting across multiple channels.
Transactis provides GBGroup with a strong customer base across both public and prvivte sectors, particularly within the retail sector. GBGB will continute to partner with Shop Direct group to develop its identify intelligence solutions to improve the online shopping experience and enhance its fraud screening capabilities.
Richard Law, CEO at GBGroup commented “The addition of the core capabilities of Transactis means our clients will receive best in class solutions that help them understand the identity of UK citizens and respond to their needs much more effectively. Transactis will also give us a massive lift in the battle against data driven crime and the misuse of identity information. The acquisition will arm GBG with enhanced skills and technology that will help businesses understand who they are dealing with – across multiple channels and in real time.”
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