The latest investment in Anatwine is a result of the company’s annual like for like revenue growth of 421 per cent; with current growth of 44 per cent month on month increase in sales. The opening of a New York based office is also playing a part in the success for the Cheltenham based business, with the first three months alone seeing the US team build a pipeline of 40 of the biggest US based retailers and brands. In addition to this, since its founding in 2013, Anatwine has successfully signed and onboarded many of the world’s top 200 fashion, apparel and sportswear retailers and brands such as Adidas, Zalando, NEXT, Harvey Nichols, Fashion days, Reebok, House of Fraser, M&S, Superdry, ShangPin and Tmall.
Anatwine, which has also seen 300 per cent growth in staff last year, currently has over 130 employees and plans to use the investment to continue and extend its success across its global offices, with the company forecasting a minimum signing of another 100 fashion, apparel and sportswear retailers and brands in the coming 12 months.
Sir Terence Leahy, ex-CEO, Tesco and Non-Executive Director, Anatwine, comments: “Anatwine is transforming the fashion, apparel and sportswear retail model across the world and the latest funding is testament to that. The work that Anatwine is doing is truly phenomenal when you look at the way they are helping brands and retailers to forecast increases in revenue of hundreds of millions of pounds.” He continues, “The latest funding will allow Anatwine to accelerate this initiative even further and expand the capabilities of its already innovative platform and the technical capabilities it is able to offer the online fashion industry.”
As part of the funding closure, German-based Zalando SE has increased its minority shareholding in Anatwine following ongoing recognition of the technology’s potential and successful onboarding of many international brands. David Schneider, Co-founder and Co-CEO, Zalando, comments: “We’ve been working closely with Anatwine for several years already. The increase in our shareholding highlights once again our trust and belief in the strength of the Anatwine team and its technical capabilities. Our joint vision is to enable the digital business strategy of brand partners, to connect all the stock available and to create a relevant experience for customers. The deepening of our strategic partnership will see both our companies accelerate their individual growth strategies.”
Chris Griffin, Founder, Anatwine, commented, “As a company, we always want to grow, innovate and never standstill. With this in mind, we have continued with our objective to connect the world’s leading fashion, apparel and sportswear brands and retailers and give both sides increased sales, more accurate stock files, access to innovative technology and provide consumers globally with the products they want when they want them. We have so far seen tremendous growth and huge revenue increases for the brands and retailers we are working with. The latest funding will only help to drive this forward further, allowing us to build on the technological innovations and capabilities we currently offer and achieve our overall objective of providing the consumer with the right stock at the right time, always.”
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