Gymshark has appointed Carly O’Brien as VP marketing with a remit to drive brand awareness and growth across the UK and international markets, reporting to its international president Niran Chana.
O’Brien joins from Very Group where she held the position of CMO. During her three year tenure at Very, O’Brien led 200 team members. Prior to this she held marketing and transformation roles with Virgin Money, NatWest Group, and Bank of America.
O’Brien commented: “The opportunity to bring the marketing team together in the international group, explore all the opportunities to build more brand awareness and be part of the Gymshark journey to build an iconic brand is both bold and exciting. I’m thrilled I get to be part of that story and I can’t wait to get started.”