In celebration of Earth Day, Adevinta has launched a new campaign, ‘One of a Kind’, shedding light on the value of second-hand shopping to not only drive more sustainable ways of living, but also enrich people’s lives.
To inform the new campaign, Adevinta – a leading European online classifieds group – undertook a survey of 5,000 European consumers, which revealed a clear market for pre-loved items — with 53 per cent saying they’re drawn to objects that have a history behind them.
The data highlights that second-hand purchases are sentimental as well as sustainable and are seen to hold more unique value than new items for over a third of people (37 per cent). Two in five (39 per cent) people also reported that they tend to have more emotional attachment to second-hand or heirloom possessions than to new ones.
Second-hand marketplaces play an important role in helping people find these unique items, with access to a wide reach of sellers and a treasure trove of objects. Almost half (44 per cent) of those surveyed said they love browsing second-hand marketplaces, and more than a third (38 per cent) said they had found some of their favourite items via those platforms. A further third (32 per cent) of people said that online marketplaces have allowed them to connect with others who share their passions.
Antoine Jouteau, CEO of Adevinta, commented: “Second-hand marketplaces are the perfect destination for finding unique, pre-loved items at more accessible and affordable prices. Across our platforms at Adevinta, we see every day how shopping second-hand gives items a new lease of life, therefore helping every customer make a positive impact on the planet. This Earth Day, and every day, we are committed to championing sustainable commerce.”
Share